● Founding intake open
Ford F-150
The full service: one locked spec, written out the door prices from dealers across the Calgary to Edmonton corridor, the Pick, and a bill of sale review before you sign.
● FOUNDING INTAKE OPEN · ALBERTA
Five dealers price your exact truck. You never sit in the sales office.
5Dealers is a buyer-side negotiation service for new vehicles in Alberta. You lock the exact vehicle once, in writing. We take that one spec to Alberta dealers and bring back written out the door prices, side by side. You pick. Dealers pay us nothing.
The same truck, spec for spec, prices thousands of dollars apart across Alberta dealers in the same week. One visit to one lot never shows you that spread.
Start my deal · $749 founding feeFLAT FEE PER DEAL · NO COMMISSIONS FROM DEALERS · NO KICKBACKS, EVER
Dealers pay us nothing.
Run by Blaine Hodder, Hodder Trading Co., Calgary. Dealers pay $0: our only revenue is the fee on your deal. Meet who runs 5Dealers
Models
What we run
One model live at launch, the truck Alberta buys most. The rest open one at a time as each dealer bench proves out. Join a waitlist and we email you the day that model opens. No fee is charged for a waitlist, ever.
○ Waitlist
Toyota RAV4
Alberta's volume SUV. The bench is being built now. Waitlist members are first in line when it opens.
○ Waitlist
Chevrolet Silverado 1500
The second half of Alberta's truck market. Opens after the F-150 founding deals grade out.
○ Waitlist
GMC Sierra 1500
Same bench discipline as the Silverado, priced as its own spec. One spec per deal, always.
○ Waitlist
Toyota Tacoma
The midsize truck bench, Calgary and Edmonton first. Waitlist is open now.
● Open now
Already holding a written quote?
Send it to us before you sign. A written quote review, line by line, for $129 plus GST, credited in full toward the negotiation fee if you hire us after.
Buying something else new in Alberta? Email deals@5dealers.ca. If the bench can price it properly, we will say so. If it cannot, we will say that instead.
How it works
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1
Lock the spec once
You tell us the exact vehicle: year, trim, cab, box, engine, packages, colours you will and will not take. We read it back in one summary and you confirm it. That confirmed spec is the only thing dealers ever price.
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2
We take it to dealers
The spec goes to dealers across the launch area with no name attached: your city area and the first three characters of your postal code only. Dealers reply with a written out the door price, every fee and add-on on its own line, due by the end of Day 3.
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3
You get the prices side by side, then pick
By the end of Day 5: every on-spec quote with its full out the door build, the add-ons priced separately, stock and timing, and our Pick with the reasoning shown. You test drive and sign at the dealer you pick, and we review the bill of sale against the quoted numbers first.
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4
One visit, at the end
The only dealership visit built into the process is the winner's, to see the vehicle, test drive it, and sign. Nobody gets your Saturday for a sales pitch.
No dealer is ever told another dealer's number. There is no second round. Quotes close at the end of Day 3 and the comparison is honest because every dealer prices the same spec at the same time.
The full process, including test drives, trade-ins and signing, is on the how it works page.
The $749-Back Guarantee
The $749-Back Guarantee
Already have a written quote? If our best on spec out the door price does not beat it by at least $749, the deposit is refunded in full and the balance is never charged.
No quote yet? If the best on spec price is not at least $749 lower than the most expensive on spec price, the deposit is refunded in full and the balance is never charged.
Every deal runs on the same written test, denominated in the fee you paid. When the regular price takes over, the guarantee is reprinted at $999 in the same words. Like for like only: the spec lock defines the vehicle, and a quote for a different year, trim, cab, engine or package set, a demo, or a used vehicle does not count as a lower price in either test. Trade-in movement never counts toward the vehicle price saving. If a test fails, the refund is automatic when your comparison is delivered, back to your original payment method within 10 business days, and you keep the comparison.
Founding intake is open now for the first 20 Alberta deals at $749 plus GST (regular fee $999 plus GST). Applications are held in the order received. The deposit step opens when our AMVIC licence issues, and no payment of any kind is taken before then.
Who runs 5Dealers
A named person stands behind every comparison
I'm Blaine Hodder. I run 5Dealers from Calgary, through Hodder Trading Co. One person, not a call centre: the person who answers your email is the person running your deal. Questions about your file: deals@5dealers.ca.
Pricing the same thing at five desks is how a market is made. It is how commodities trade, it is how contractors get priced, and a car lot is the one big purchase where a normal buyer is still expected to negotiate alone, against professionals, on the biggest cheque most households write after the house. 5Dealers exists to fix that one asymmetry: one locked spec, five written prices, and a guarantee with the test printed in advance.
5Dealers is new, and we have no reviews to show you yet. We are not going to borrow anyone else's. That is exactly why the fee works the way it does: a $250 deposit, refundable until dealers are first contacted, the balance only when your comparison lands and passes the guarantee test, and the full test in writing on this page before you pay anything.
Two habits we keep from day one: your spec goes to dealers with your area and postal code prefix only, and your name, email and phone stay with us until you pick a dealer. Records are handled the way the privacy policy in the footer describes.
Questions
Do dealers pay you anything?
No. No commissions, no referral fees, no payments of any kind from dealers, manufacturers, or lenders. The buyer's fee is the only revenue. If a dealer could pay to look better in the comparison, the comparison would be worthless.
Why five dealers?
One quote is a price. Two is an argument. Five is a market. The same truck, spec for spec, prices thousands of dollars apart across Alberta dealers in the same week, and you cannot see that with fewer.
What can I book?
New Ford F-150 purchases in Alberta are in founding intake now. RAV4, Silverado, Sierra and Tacoma run waitlists and open one model at a time. A written quote review ($129 plus GST, credited toward the full fee) is open for any new vehicle quote you already hold.
Do I still visit a dealership?
Yes, once, at the end, at the dealer you pick: to see the vehicle, test drive it, and sign. We review the bill of sale against the quoted numbers before you sign. Nobody gets your weekends for a sales pitch before that.
What do you do with my information?
Your spec pack goes to dealers with your area and the first three characters of your postal code only. Your name, email, and phone are released only to the dealer you pick, at the final round, so they can write the bill of sale. We never sell your information. See the privacy policy in the footer.